![]() The data for the Site Traffic section can (in most cases) simply be pulled from Google Analytics by navigating to the Audience > Overview section. Note: We’ve included an About Me section in our media kit templates which you can download below, but feel free to remove it. If you don’t want to ramble on for too long about yourself or your blog, this is a great way to get this section over and done nicely and quickly. Janice Smith from Salads for Lunch combines both the about sections in one concise (half page summary). If your website is “faceless”, then you can skip the “About me” section of your media kit. Potential advertisers need a good understanding that the website (and people) that they are collaborating with are a good fit for their brand. In general, websites where the owner is very public. This is more common in niches like travel blogs, cooking/baking blogs, and fitness websites. In some cases a media kit should talk about the owner(s) of the website. Who your website appeals too (high level demographics).What a visitor can expect (what content do you produce?).What is your website (explain it to a first-time visitor).Why your website exists (whats your purpose).It is normally the first page in my media kit too, after a title page. I like to make this section cover a full page. It simple features her logo, a personal image, and the date of the media kit. Below is a nice example from Natalie Borton’s blog. Personal media kits can (obviously) be a little less dull than big faceless media organisation media kits. I update my media kit annually, or bi-annually, I’ll also date the media kit along the lines of “Summer 2020” or “2020 Edition”. It doesn’t need to be complex: an image, your logo, and a one or two-line blurb about your website will do the trick. These are the typical sections you’ll find in a media kit… Cover Pageġ00% of media kits I design have a full-page cover. Your job as the marketing manager for the website is to answer these questions, while pitching your website as the perfect fit for the advertisers marketing budget. From an advertisers point of view, they want to know what the website is about, what the readers are interested in, the quantity and demographics of the readers, and how they can get involved on the website. ![]() The best audience for this particle guide is website owners and bloggers, who have reached a stage to move away from tools like Adsense, Mediavine, or Ezoic and are looking to form direct relationships with brands.Īll digital sales media kits typically have the same sections, since most advertisers will make their decisions based on the same information. This article is about media kits designed for the purpose of selling advertising, sponsored content, or collaborations on a website. Other media kit templates are specifically made for influencers who rely on brands sponsoring them, or buying sponsored posts, on their social media profiles. ![]() Some media kits are about companies and used to attract investors or used for public relations purposes. If you haven’t downloaded our media kit template yet, you’ll find the link further below! What Should Be in a Media Kit?įirstly it needs to be noted that there are a number of different types of media kit templates, depending on their purpose. With that in mind, let’s take a look at the main sections seen in our media kit template. It should be a comprehensive, enticing, and well-thought-out document.Īs you may have seen in our popular How to Sell Advertising on Your Website article, your media kit is an essential tool for all digital sales teams (or individuals!). Your media kit template should also include all the information a potential advertiser needs to decide whether to advertise on your website. It is the first impression of your brand to potential advertisers. That’s why it’s important to browse some high quality media kit templates before you commit to designing your first media kit.Ĭhoose a media kit template which puts your best foot forward. Besides the /advertise/ page on your website, your media kit is often the sales brochure for your website to woo potential advertisers.
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